Digital Brand Strategy

2.500,00 EGP

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Description

Explore How to build your overall digital strategy in the Dotcom Era and dive deep into building your specific online Digital Brand Identity and Equity.
– Planning and developing a digital strategy Foundation
Resources at your disposal to help you plan the situation, market, and competitor positioning analysis
Setting objectives, KPIs, and feedback to refine the marketing mix
SEO Strategy
SEO planning process
Set your strategy for a year
SEO tools for each phase
Workshop
Social Media Management Plan
Set your social media strategy across social network
Workshop
Media planning and media buying
Role of media buying and media planning
How to set your budget
Budget distribution across digital channels
Media planning Vs Media buying
Media plan template
Workshop
 
Set your Digital Marketing Plan:
SOSTAC Planning model
Digital Media Marketing tactics
Digitizing your Offline Activities tactics
Monthly report
KPIs
Project

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